Warsaw. Smyk, chain of stores with toys, clothes, articles for children introduced Jurassic World apparel collection. The collection consists of sweatshirts, sweatpants, hoodies, T-Shirts, pajamas, hat, socks, underwear. Products are supported through a retail marketing campaign in the stores – joint exposition of Jurassic World apparel collection, Jurassic World toys and other Jurassic World products offered by Smyk.

The exposition is supported with POS materials. Moreover, there are Jurassic World messages displayed in Smyk social media and webpage. Period of campaign: November. Link to Jurassic World products: https://www.smyk.com/search?p=2&q=Jurassic