Russia. SELA and kids's Minions collection

Moscow. On October 25, a digital marketing campaign began to highlight the launch of a limited collection with Minions in SELA.


As part of the close cooperation between the ELC and SELA teams, we used several digital tools for a major online announcement of a children's clothing collection. Banners, Landing page, social media posts and email newsletters to all current SELA brand connoisseurs, and attracting external users through contextual and targeted advertising in search engines and social networks.


The sela brand is almost 30 years old. Since August 2019, sela moms & monsters has been part of the Melon Fashion Group family, together with the befree, Zarina and Love Republic brands .Sela has 130 own and more than 70 partner stores in Russia, Belarus and Kazakhstan. Both in the women's and children's line, the basis of each collection is actual basic and casual apparel, but also in each month there is a sharper and fashionable trend capsule.


The duration of the promotion is 2 months until December 25. Link to Landing page: https://www.sela.ru/eshop/kids/kollektsiya-s-minonami/


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