Moscow. A truly unique product has received an award as The Product of the Year 2018 by NCBUniversal. Growing kits by Arganiq- targeting kids- are a series of doy packs containing soil, seeds and instructions for use. The characters of the animated blockbuster "Trolls" by DreamWorks studio - Poppy, Branch, Guy Diamond, DJ Zuki – are smartly placed on the package, so the growing grass seems to form the characters hair and allows children to play and make a variety of hairstyles of their favorite Trolls characters. Incredible Trolls hair is one of the central elements of the franchise that the youngest ones love!

It not only gives children the opportunity to experience nature through their favorite characters, but also teaches them responsibility and care, - this is how the owner of the Arganiq company explained his reasons behind the project. The company also holds a contest for the best creative photo of the "hairstyles" under the tag #GrowMe.

The product line also include a variety of growing “postcards” – mini gardens with cardboard Trolls figures  as well as Trolls flowers (pots with flowers corresponding to each Troll character)