MOSCOW. On February 16, the NBCUniversal Key Partners Summit, organized by ELC Europe, took place in Moscow in the beautiful historic Smirnoff House in the center of Moscow.

Guests were able to appreciate the interiors of the 8 main halls of the beautiful art nouveau building, reconstructed in the 1900s by architect F. O. Schechtel. The main part of the event was held in the Egyptian hall.

ELC Europe was officially introduced as a new agent of NBCUniversal in Russia and CIS. From January 1, 2018 ELC Europe represents the full portfolio of NBCUniversal brands, including such franchises as Trolls, Despicable Me, How to Train Your Dragon, Jurassic World, Secret Life of Pets, Fast and Furious, Shrek, Kung Fu Panda, Madagascar, Grinch, Sing, Spirit, Voltron etc.

At the Summit there were presented the strategy of the NBCUniversal Brand Development for 2018-2021, TV and cinema release calendars as well as new creative designs for every brand.