Poland. Spirit: Riding Free – influencer activation
In June the project promoting “Spirit: Riding Free” TV series has been launched. The series is broadcasted in Puls 2 TV station. Hania and Amelka, the Zabawkowicz YouTube profile stars (over 617 000 subscribers!) every week since 8th June there are published challenges inspired by the episodes of the “Sprit: Riding Free” TV series. Moreover, “Spirit: Riding Free” licensed products are presented in the videos. Every challenge is supported by the contest with plenty “Spirit: Riding Free” products to be won.