Poland. Kids Day, St. Majewski and L.O.L. Surprise!
St. Majewski is a licensee offering Back To School products under L.O.L. Surprise! license. St. Majewski L.O.L. Surprise! products are designed with great attention to the property details so as every fan of these iconic dolls appreciates St. Majewski range of products.
Kids Day is a key occasion targeted to toy purchase. L.O.L. Surprise! back to school line refers to the set of L.O.L. Surprise! dolls therefore our Partner decided to emphasize their presence on the market through communication messages aired during Kids Day period. Messages were published on the own media of licensee and parenting media.