Poland. Jurassic World – influencer activation
Warsaw. Paweł Malinowski, one of the key Polish influencers (over 655k YouTube subscribers!) developed a video “Adventure with dad. We are looking for dinosaurs bones”:
Apart from Paweł, in the video is shown Paweł’s father. He admits that his son has always keen on dinosaurs. Paweł informs that there is a new animated Jurassic serie on Netflix - “Jurassic World: Camp Cretaceous”. It is also said that dinosaurs are evergreen and cool Jurassic World products are available on the market. Paweł and hist father present and have fun with Mattel, LEGO, Reserved, House, Sinsay and Pyramid International products. As true fans of dinosaurs they decide to go on a trip to look for dinosaurs bones. They have fun together and we can see that they are great friends. Paweł is so keen on the new Netflix TV Show “Jurassic World: Camp Cretaceous” that during the trip he watches it on his mobile.
This activation is a part of Jurassic World messages. In Autumn 2020 Netflix has conducted in Poland 360 degrees campaign promoting “Jurassic World: Camp Cretaceous”.