Poland. Elc Brands presents licensing in “Rynek Zabawek”
Warsaw. Anna Przybylska, Country Manager Elc Brands Poland shared with “Rynek Zabawek”, a toy – specialist medium, information about licensing as an effective tool to increase the sales. In the article the types of license and advantages of the tool are described, along with the role of a licensing agency in the licensing process. Moreover, readers can find out what are the competences of the Elc Brands and learn more about the biggest licensing agency in CEE, Russia and CIS. Read the article below.