Poland. „Madagascar” cereals and pasta by Maspex!
Warsaw. Maspex has introduced new product in the market - cereals and pasta under one of their leading brands – Lubella taking advantage of “Madagascar” license.
Cereals (500 g) have shapes tailored to the “Madagascar” property: pineapple (tropical flavor) and penguins (chocolate flavor) shapes. On the packaging we can find kids favorite characters like King Julian and Mourice or penguins Skiper, Riko, Kowalski. Moreover, as a premium in every package kids can find set of two cards and 3D figure. There are 16 cards and 8D figures to be collected. The objective of the initiative is to offer consumer additional experience and engage them into Madagascar world.Together with “Madagascar” cereal Maspex has also launched new packaging designs of Lubella pasta with the same “Madagascar” characters – Spaghetti 500 g & Mini Świderki 400 g. Products have been available on the market since 25.01.2021 promoted with retail-marketing activities (wobblers, shelf stripes, displays, posters, digital video) in February and March 2021.
Maspex is the largest private Polish company in the food industry and one of the largest in Central and Eastern Europe. They are a distinct leader on the market of juices, nectars and beverages in Poland, Czech Republic, Slovakia, Romania and the leading manufacturer in Hungary, Bulgaria, Lithuania and Latvia. They are also a leading manufacturer of instant products in Central and Eastern Europe. Maspex is also a leader on the market of pasta, jams and sauces and a leading producer in the segment of ketchups, ready meals and vegetable preserves in Poland. The company is also one of the biggest players on the Romanian water market.