Netflix is launching first L.O.L. Surprise movie!

MGA Entertainment’s popular unboxing brand, L.O.L. Surprise is coming Netflix screens with a new film in October!

The 45 minutes long L.O.L. Surprise: The Movie (working title) will be about the adventures of a young girl in the popular dolls’ CG-animated world, where her mission is to help them create a movie. The highly anticipated movie will premiere on Netflix in English-speaking territories on October 15, before being presented internationally on November 1, and it will target 4-14 year olds. The movie will include two new original songs and will also give the L.O.L. Surprise! dolls voices for the first time, which should help audiences better connect with the brand, says Anne Parducci, MGA Entertainment’s chief content officer. 

The Movie will also feed a new consumer products push as MGA is producing a range of toys (with unique costumes and accessories) based on the characters and locations introduced in the film- this new line will launch in the fall. MGA is also looking to sign licensing deals for apparel and toys for the L.O.L. Surprise: The Movie.