Licensing Expo 2019. ELC wins LICENSING AGENT OF THE YEAR 2018 award from NBCUniversal
Las Vegas. ELC EUROPE RECEIVED THE AWARD FROM NBCUNIVERSAL AS THE LICENSING AGENT OF THE YEAR 2018
At the NBCUniversal Summit, held on 2 June in the framework of the Licensing Expo 2019 in Las Vegas, NBCUniversal Brand Development presented ELC Europe the award "Agent of the Year 2018". Other nominees included the licensing agencies representing NBCUniversal in Asia, Latin America, Europe and the Middle East. During the Summit, ELC presented the CP retail program under the brand "How to Train Your Dragon 3". This project was successfully implemented by ELC Europe this spring in the biggest Russian retail chain “Magnit” together with the loyalty program by Jakala and with the launch of the third sequel of the animated movie by DreamWorks.
ELC Europe exclusively represents NBCUniversal on the territory of Russia, Ukraine and CIS since January 1, 2018. The licensing portfolio includes such well-known brands as Trolls, Minions, The Secret Life of Pets, as well as How To Train Your Dragon, Shrek, Kung Fu Panda, Madagascar, Jurassic World, etc.