Athens. Jumbo, founded in 1986 is a Greek retailer of toys, giftware, household products, and stationery. The company operates stores across Greece, Cyprus, Bulgaria,Romania, Albania, Kosovo, Serbia, Bosnia and North Macedonia under the Jumbo brand name, in addition to the e-jumbo online store. The company drives the majority of revenue domestically.

Elc Brands has recently started working with Jumbo as one of the key mass retailers in the region, gaining an expert as a partner on what children love and desire. The L.O.L.Surprise! branded products have been best sellers all over the world for the last 3 years and now the floor is wide open for licensed products as well. Jumbo is keen on developing a wide range of branded products across the categories, mainly focusing on kid's apparel, homeware and accessories. As part of the autumn-winter collection for 2019, Jumbo has developed 4 products to introduce to the market: home slippers, a warm hat and snood combo, a long-sleeved T-Shirt and a winter PJ set. The L.O.L. Surprise! brand is also supported by a huge number of items distributed by Jumbo, making everyone's wishes come true.