Czech Republic. Komercni Banka is celebrating the 80th anniversary of Batman with new campaign
Prague. Komerční Banka (“KB”) is a major Czech bank and the parent company of KB Group, a universal bank providing a wide range of services in retail, corporate and investment banking complemented by specialised financial services. KB Group operates in the Czech Republic and also provides services to corporate clients in Slovakia. It serves more than 1.6 million customers in 399 branches.
The first campaign was a limited edition The Big Bang Theory promotion in July with also limited marketing and PR activities surrounding it, while the Batman 80th anniversary campaign is a full out campaign supported with indoor and outdoor marketing as well as thematic newsletters. The most successful designs should also become part of the banks core card options for the next year.
As usual, cards will be available for customers through the online platform: https://www.mojekarta.cz/design/