LOL SURPRISE
MGA Entertainment is the fastest growing toy company in the world!
Territories: POLAND, HUNGARY, GREECE, CYPRUS, ROMANIA, BULGARIA, CROATIA, SLOVENIA, SERBIA, BOSNIA HERZEGOVINA, CZECH REPUBLIC, SLOVAKIA, MONTENEGRO, MACEDONIA
Owner: MGA Entertainment
Category: Brand Licensing
One of their main brands, L.O.L. Surprise has launched in 2017 with only digital marketing and has quickly become one of the best-selling toys of YTD worldwide! It is the #1 girls’ property globally and has won several awards in 2019, including TOTY 2019, Toy of the year, Doll of the year, Playset of the year (LOL Surprise! House), License of the Year, Winner of NMA Launch of the Year award (Publishing), LIMA Licensing Awards UK, Finalist 2019.
It is a global sensation with massive social media presence, targeting girls ages 5-13+ (and boys too!) , that is contantly evolving. An innovative product combined with a integrated packaging providing the unique unboxing experience for all.
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