Russia. Dragons consumer products program in Magnit
Moscow. Ongoing Dragons in Magnit (biggest local retailer) is one of the largest scale consumer products programs in Russia and is very unique in terms of wide assortment and integrative marketing approach.
With close synergy for consumer products with loyalty and local Theatrical office, a big number of licensees and SKUs launched at once. 17000 stores supplied across all regions of Russia (from East to West) overlapping the eagerly awaited premier of How to Train Your Dragon 3 movie.
Customers can collect stickers for every purchase and can buy pillow-toys at a reduced price.