Poland. „The Smurfs” – influencer activation
Warsaw. In Autumn 2020 the promotion of “The Smurfs” occurred. In the very first day of school, 1st September, “Zaczarowany Świat Sary” (over 450k YT subscribers) revealed their new video with the content which is dedicated to The Smurfs. The project was conducted with the cooperation of Puls Kids, channel Puls 2 that broadcasts “The Smurfs” serie. In the video Sara, her brother Wiktor and parents were watching “The Smurfs” serie together when Wiktor challanged Sara to be blue for 24 hours. In their video licensed products were shown as the family is the Smurfs enthusiasts. Moreover, plenty Instagram influencers received creative shipments with the Smurfs customer items and created the“smurfy” content.
Link to the influencer video: