The Smurfs

The Smurfs is a Belgian comic franchise about a group of small blue creatures who have characteristics like humans, living in houses shaped like mushroom in the middle of the forest.


Owner: IMPS
Category: Entertainment


The Smurfs story started in 1958, when Belgian comics artist Peyo created and introduced the series of these comic characters. There are more than one hundred Smurf characters, and their names come from their characteristics. Their own little world is built around faith in the future, nature, friendship, respect and fun.The Smurfs franchise began as a comic and expanded into advertising, films, TV series, video games, theme parks, and dolls.

This evergreen brand is targeting boys and girls between ages 3-8 and is celebrating its 60th anniversary in 2018. With its 95% brand awareness and great global recognition, the brand is unique in the world and offer a great universe of characters adaptable to many products

With new adventures The Smurfs seduced the new generation of children with two great movies: The Smurfs (2011) and The Smurfs 2 (2013) has fascinated the audience with a different visual format that mixed real 3D animation images. The two films have grossed a total of $ 1,2 B worldwide.

Following the successful relaunch of "The Smurfs", a fully animated new film was released on March 25 in 2017, which was closer to the original artwork of the characters created by Peyo.


  • 15 million followers on Facebook
  • 40+ Youtube channels
  • Over 30 million downloads of the Smurf Village application
  • 272 Episodes
  • Broadcast in 100+ territories
  • Dubbed in 40+ languagrs
  • 2 Emmy Awards
  • UNICES Ambassador for 10 years
  • 700 Active licensees
  • 40+ successful loyalty proframs
  • 4 Theme parks around the world 
  • 60.000 tons of Haribo Smurf candies sold every year 

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