Rosbank Promo for the Deposit Program

Rosbank Promo for the Deposit Program

Rosbank used the Ice Age character to support the Deposit program “150 years of realiability” with the slogan “Better deposit than hide!”

Territories: RUSSIA & CIS

Licensor: 20th Century Fox
Category: Promotion
Licensee: Rosbank


About Rosbank

Rosbank is a universal bank and subsidiary of one of the largest financial groups in the world Société Générale. It provides all types of services to individual and corporate customers. Rosbank serves more than 3 300 000 individual clients, about 100 000 corporate clients. Rosbank enters the list of the most reliable banks according to Forbes rating in 2015. Rosbank awarded by National Banking Award of Russian Banker's Association in nomination "Contribution for the development of banking services" in December, 2014.

The project

Rosbank in cooperation with Ace Age franchise by Twentieth Century Fox launched advertising campaign promoting their deposit program. The saber-tooth squirrel Scrat from the movie supports the campaign slogan “Better deposit than hide”, appealing to the character life-long adventures related to the nut, the most valuable object in his life. The creative message translated to the customers such brand values as reliability, responsibility and trust.

The communication channels included digital, indoor and outdoor placements as well as printed supports in the bank offices across Russia.


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