Promotions
Komerční Banka Superhero Card Collection
Komerční Banka Superhero Card Collection
Territories: CZECH REPUBLIC
Licensor: Warner Bros.
Category: Promotion
Licensee: Komerční Banka
About Komerční Banka
Komerční Banka (“KB”) is a major Czech bank and the parent company of KB Group, a member of the Société Générale international financial group. KB is a universal bank providing a wide range of services in retail, corporate and investment banking complemented by specialised financial services produced by KB’s subsidiaries or other SG Group companies. KB Group operates in the Czech Republic and also provides services to corporate clients in Slovakia. It serves more than 1.6 million customers in 399 branches.
All of the services are accessible through the dense network of KB branches, its own distribution network, and on-line services, such as internet banking.
The project
Customers of Komerční Banka can now be accompanied by their favourite superheroes during their everyday life. In cooperation with Warner Bros., the bank launched their new card lines with popular superheroes who are fighting for the good and justice. In May 2017, the bank released the Wonder Woman Movie collection, Batman and Superman designs.
The clients of Komerční Banka have the opportunity for years to design their own cards, to make them different and unique. The project’s first step was the limited edition Wonder Woman Movie card range, with a limited number of 350 pieces. A massive marketing campaign supported the product with billboards, branded tramstations and communication visuals.
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