Apparel & Accessories Home & Domestic

Sugarbird Looney Tunes Collection

Sugarbird Looney Tunes Collection

Territories: HUNGARY

Licensor: Warner Bros.

Category: Apparel & Accessories, Home & Domestic

Licensee: Sugarbird

About the company

The Sugarbird™ brand was founded in 2007 in the heart of Europe, Budapest by an ambitious young woman Hedvig Jagasics v. Csonka. She collected some of the best professionals in order to establish an internationally marketable fast fashion brand with unique women’s collections. The secret of success lies behind the company’s excellent professional staff, incomparable marketing strategy, and a fashion sensitive, fast reacting, high quality production line. The goal of Sugarbird™ is to create ever renewing, exclusive, and high quality fashion-oriented collections in limited quantities for a wide audience at affordable prices.

Time to time there are special collaborations and seasonal additions to the merchandise selection. For example like capsule collections endorsed by celebrities, or the Cartoon collections, featuring Warner Brothers characters in a brand new fashion oriented way.

About the project

The pieces of the limited collections are designed by a creative team of talented young designers, street artists, and professional graphic designers, and manufactured strictly locally from high quality, self-designed, European fabrics, combined with the latest garment technologies.

The Looney Tunes collection of Sugarbird from 2015 was one of the most popular projects of Sugarbird. Various characters were featered on the designs, but as usual Bugs Bunny was the most liked of all.

This designer collection was presented at various shows, catwalks and you could find them in all Sugarbird stores.  It was covered by major fashion outlets as well.

Hungarian celebrities choose the designs of Sugarbird at major events very often, but international stars also wear these fabulous dresses. The line was so successful that in the next year also the Wonder Woman collection was in stores.




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