Poland. Warner Bros. Consumer Products summit in Warsaw
Warner Bros Consumer Products (WBCP) in association with ELC Europe organized a summit in Warsaw on April 11, 2018.
This year’s summit, held at the venue of Belvedere restaurant, brought licensees from various categories under one roof, including apparel, toys and games, FMCG; key retailers were also present. All guests had a chance to showcase licensed products and were the first ones to hear about the regional plans of WBCP. Programs which will help drive the company’s licensing, merchandising and retail business in 2019 and beyond were unveiled during the event.
The event was not only informative, but also engaging and entertaining for all. Guests had a chance to “Meet & Greet” with some of the Warner Bros classic cartoon characters.
The WBCP Warsaw summit was an ideal networking opportunity for retailers, distributors and licensees. WBCP EMEA is excited to generate even more interest in Warner Bros. Consumer Products brands and consequently increase branded merchandise exposure in the region.