Poland. Harry Potter – Back to School/ Back to Hogwarts 2019 campaign by House
Warsaw. House brand, after a big success of the collection and activities supported in 2018, once again prepared a collection of Harry Potter – Back to School/ Back to Hogwarts 2019 campaign.
Photo session was made in modern, simple and classic spaces of the The Academy of Fine Arts in Krakow and Polish Academy of Arts and Sciences. Collection cosisted of 40 products including sweaters, t-shirts, hoodies and accesories.
Campaign was widely announced through the social media channels. It was also advertised in press (ads & press notes). Furthermore, creative shipping boxes with Harry Potter products were sent to bloggers, stylists and fashion journalists. Moreover, there were VM Harry Potter zones in the stores. 41 products have appeared in stationary stores throughout the country.