The Emoji Movie

A first time look at the secret worlds in your smartphone! The amazing comedy-adventure, The Emoji Movie was released in August 2017. It is loved by all ages and invites you to be part of the Emoji revolution.

Territories: POLAND, HUNGARY, GREECE, CYPRUS, BELARUS, LITHUANIA, LATVIA, ESTONIA, ROMANIA, BULGARIA, ALBANIA, CROATIA, SLOVENIA, SERBIA, BOSNIA HERZEGOVINA, CZECH REPUBLIC, SLOVAKIA

Owner: Sony Pictures 
Category: Entertainment

 

The Emoji Movie Story

The Emoji Movie unlocks the  never-before-seen  secret  world  inside  your  smartphone. Hidden within the messaging app is Textopolis, a bustling city where all your favorite emojis live, hoping to be selected by the phone’s user. In this world live the 3 main characters: Gene, Hi-5 and Jailbrake. When a  great danger threatens the phone, the fate of all emojis depend on these three unlikely friends who must save their world before it’s deleted forever.

The main characters are dubbed by stars T.J. Miller, James Corden and Ilana Glazer. Real apps have been integrated into the film, that gives it authenticity. 

 

The consumer products strategy

It aims to make The Emoji Movie the preeminent emoji brand in the world by offering unique, elevated products across an array of categories which allow kids to express themselves utilizing our characters. The characters come with a story and personality.  An average consumer is a true individual, who is creative, social, tech-lover and likely has a phone. 

Target consumer
  • Primary: Girls 5 – 12
  • Secondary: Boys 5 – 9


Be a partner on Sony’s biggest animated release of 2017!

 

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