Real Madrid

Real Madrid is a consolidated team worldwide, having fans in every country. The club was established in 1902, and it has been named the most valued team in the world for 10 years in a row. The brand loyalty is stable independently from the team results.

Territories: POLAND, HUNGARY, RUSSIA & CIS, UKRAINE, GREECE, CYPRUS, BELARUS, LITHUANIA, LATVIA, ESTONIA, ROMANIA, BULGARIA, ALBANIA, CROATIA, SLOVENIA, SERBIA, BOSNIA HERZEGOVINA, CZECH REPUBLIC, SLOVAKIA

Category: Sports

 

Having the Real Madrid license gives consumer trust, creates an emotional bond with the consumer and communicates quality. Furthermore, it differentiates from competitors, increases opportunities in new markets and helps to manage prices and increase margins.

•  Awarded "Best Club of the XXth Century FIFA Trophy”.

•  For four years in a row, Forbes has ranked Real Madrid as the most valuable sport institution

Real Madrid is also the club which has achieved most honours worldwide:

  • 32 Ligas
  • 19 Copas del Rey
  • 11 Champions League Cup
  • 18 Regional Championships
  • 9 Spanish Super Cups
  • 5 Mancomunados Trophies
  • 3 Intercontinental Cups
  • 2 UEFA Cups
  • 3 European Super Cups
  • 2 Small World Cups
  • 2 Latin Cups
  • 2 FIFA Club World Cup
  • 1 League Cup 
Real Madrid Worldwide
  • 92.648 Members
  • 476.000.000 Fans
  • 225.972 Madridista cards
  • Facebook: 95,2 M
  • Instagram: 45,3 M
  • Twitter: 36,2 M
  • YouTube: 2,2 M
Real Madrid licensing business
  • 178 licensees
  • 97 countries
  • 239 active contracts- and it’s growing!
  • 18.000 Different product references in the market
  • 45.000.000 Real Madrid licensed products sold (2016)
  • 500.000.000 Retail value (2016)

Case studies

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