Real Madrid is a consolidated team worldwide, having fans in every country. The club was established in 1902, and it has been named the most valued team in the world for 10 years in a row. The brand loyalty is stable independently from the team results.
Territories: POLAND, HUNGARY, RUSSIA & CIS, UKRAINE, GREECE, CYPRUS, BELARUS, LITHUANIA, LATVIA, ESTONIA, ROMANIA, BULGARIA, ALBANIA, CROATIA, SLOVENIA, SERBIA, BOSNIA HERZEGOVINA, CZECH REPUBLIC, SLOVAKIA
Having the Real Madrid license gives consumer trust, creates an emotional bond with the consumer and communicates quality. Furthermore, it differentiates from competitors, increases opportunities in new markets and helps to manage prices and increase margins.
• Awarded "Best Club of the XXth Century FIFA Trophy”.
• For four years in a row, Forbes has ranked Real Madrid as the most valuable sport institution
Real Madrid is also the club which has achieved most honours worldwide: