An unique opportunity for licensees to celebrate the most iconic Hollywood glam sensation, the one and only Marilyn Monroe!
Territories: POLAND, HUNGARY, RUSSIA & CIS, UKRAINE, GREECE, CYPRUS, BELARUS, LITHUANIA, LATVIA, ESTONIA, ROMANIA, BULGARIA, ALBANIA, CROATIA, SLOVENIA, SERBIA, BOSNIA HERZEGOVINA, CZECH REPUBLIC, SLOVAKIA
Owner: 20th Century Fox
20th Century Fox holds merchandise rights to 12 of the diva’s biggest films, including 5 of her top-grossing movies. Focusing on millennial women and women 35+ as target demographics, the aim is to bring Marilyn to a whole new audience by matching her Hollywood glamour with contemporary and millennial-appealing brands and continuing to enhance her elegance and classic sense of style and herself, as a role model for young and mature woman.
Marilyn Monroe (born Norma Jeane Mortenson; June 1, 1926 – August 5, 1962) was an American actress, model and singer. Famous for playing comic "blonde bombshell" characters, she became one of the most popular sex symbols of the 1950s and was emblematic of the era's attitudes towards sexuality. Although she was a top-billed actress for only a decade, her films grossed $200 million by the time of her unexpected death in 1962. More than half a century later, she continues to be considered a major popular culture icon.
Monroe's enduring popularity is linked to her conflicted public image. Despite the critical voices about her life and career, she remains a sex symbol, beauty icon and one of the most famous stars of classical Hollywood cinema. Three of Marilyn’s biggest Fox films are celebrating their 65th Anniversary in 2018: Gentleman prefer blondes, How to marry a millionaire and Niagara.