Stationery

Trolls Stationery Collection by Baltic STM

Trolls Stationery Collection by Baltic STM

Baltic STM produced a wide range of stationery and school supplies products under the Trolls brand. The supply was coordinated with the Trolls movie marketing campaign and the product range enjoyed high demand in the retail. 

Territories: RUSSIA & CIS

Licensor: NBCUniversal
Category: Stationery
Licensee: Baltic STM

 

About Baltic STM

Baltic STM group of companies was founded in 1994 and quickly became one of the leaders of the national market of office supply. The combination of high-tech equipment, domestic raw materials and Italian metal parts allows the company to supply European-quality products at affordable prices for the Russian consumers. Today Baltic STM offers its customers an assortment that includes more than 4000 items for school and office.
Baltic STM produces and delivers a range of products for children's creativity under various licenses, including one of the major animation studios DreamWork. Currently Baltic STM is one of the leading Trolls licensees in the Russian and CIS territory.

 

The project

Trolls movie launch coincided with Back to School campaign 2016 and the success of school and stationery products under this brand was obvious. Baltic STM, one of the leading Russian manufacturers in this market, produced a wide range of products from pens, pencils and erasers to pen boxes to rucksacks. The supply was coordinated with the Trolls movie marketing campaign. The product range enjoyed high demand in the retail supported by retail cross-category brand activations.

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