Events & Retail Activations

Trolls Brand zone at Hamleys

Trolls Brand zone at Hamleys

Special Trolls brand zone in Moscow flagship kid’s store won public love and a professional award.

Territories: RUSSIA & CIS

Licensor: NBCUniversal
Category: Events and Retail Activations

 

About Hamleys:

Hamleys is the oldest and largest toy shop in the world and one of the world's best-known retailers of toys. In 2012 Hamleys opened its first store in Russia. It now operates two in Moscow, one in Saint-Petersburg and one in Krasnodar. Hamleys Lubyanka is situated in the heart of Moscow, where all Moscow habitants and visitors come to experience the fairytale.

The project:

In Hamleys together with Hasbro Russia, ELC initiated, supported and realized creation of brand zones in Hamleys flagships, including one in a stunning historic landmark of Moscow – Hamleys Lubyanka. 

The Trolls brand zone is located in the central part of the store, close to elevators in one of the most visible area. The central theme of the brand zone is a Troll tree with luminous small houses of these lovely creatures. Around are the trading displays made according to the retail style guides available from DreamWorks. Under the tree one can meet the two main characters of the film - Poppy and Branch. Children will appreciate their hair - soft and fluffy!

The designs of these Hamleys installations, created by Public Totem agency, won a special professional award: 1st place at Popai Russia Awards 2017. 

 

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