Events & Retail Activations

Kofola

Kofola

Territories: CZECH REPUBLIC

Licensor: Rovio
Category: Events and Retail Activations
Licensee: Kofola
 

 

About Kofola

Kofola ČeskoSlovensko is part of the Kofola Group, one of the leading producers and distributors of non-alcoholic beverages in Central and Eastern Europe. Besides the traditional markets of the Czech Republic and Slovakia where the Group is a leader, the Group is also present in Poland and in Slovenia with limited activities in Russia. The Group produces drinks with care and love in eight production plants and key brands include Kofola, Hoop Cola, Jupí, Jupík, Rajec, Radenska, Paola, Semtex and Vinea. On selected markets the Group distributes among others Rauch, Evian or Badoit products and under the licence produces RC Cola or Orangina.

About the project

The main cooperation between KOFOLA and ELC Europe was based on the ever famous Angry Birds™ property from Rovio. Kofola has developed a range of beverages for children with a wide campaign of Facebook, tasting and promotion. Promotion mechanism: Buy 4 Angry Birds Jupík products and win a gift as Tattoos or Stickers, Magnets, Plushes in different sizes.
The aim was to develop premiums for children who wants to extra gifts with the well-known and tasty Jupík beverages.

 

Product list:
Kids water: Jupík Crazy Aqua (PET)
Kids non-carbonated soft drinks: Jupík Funny Fruit (PET)
Kids non-carbonated soft drinks with 12% fruit content and vitamins: Jupík Lucky Fruit (TETRAPACK)

Marketing dates: 
May 2016: Jupík Crazy Aqua and Jupík Funny Fruit
August 2016: Jupík Lucky Fruit

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